Mapped: Every country's most searched for supercar revealed
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Many of us would love the opportunity to drive some of the most powerful cars in the world. Whether you fancy yourself as 007 in an Aston Martin DB10 or want to channel your inner billionaire-playboy-philanthropist Tony Stark in an Audi R8, we can all agree that these cars are out of reach for most of us.
But that doesn't stop us dreaming (or Googling, it seems). So we decided to find out exactly what the most lusted after supercar in the world is, using Google search data. So, did your favourite make the list?
Worldwide: The Lamborghini Urus is the most lusted after supercar in the world, with over 6.9 million searches annually
The Lamborghini Urus has officially been named as the world’s most longed-for supercar, with 6.943 million searches every year. Released in 2018, the luxury crossover SUV may be lighter than many of its competitors, but it is one of the fastest production SUVs and has the largest set of carbon ceramic disc brakes. It also offers good value for money, coming in 40th in our list when it comes to price, with a starting price tag of €218,000 (£197,897, $257,596 USD).
The USA is the biggest fan of the Lamborghini Urus, with 1 million searches! But it is also the most Googled car in many corners of the world.
Second on the list is the Mclaren 720s, with over 2.1 million annual searches. Released in 2017, the car is a true super power, complete with dihedral doors, twin-turbocharged V8 engine and a top speed of 212 mph. Coming with a heftier price tag than the Urus, the Mclaren starts at €301,000 (£273,138, $355,672 USD).
Completing the podium is Bugatti Divo. Just over 1.1 million annual searches are made for the 2019 supercar. Not bad for a car which has a limited production of 40. However it does boast a top speed of 236 mph and a price of €5,000,000 (£4,536,453, $5,911,475USD) – making it the most expensive car on our list. However much cheaper than its sister car, the Bugatti La Voiture Noire, which is the most expensive car in the world, with a $18.68m USD.
Despite being second on our list, the Mclaren 720s fails to take the top spot in any country, however Bugatti Divo does pip some of its competitors in Brazil, Uruguay and many others.
Top 10 world-wide favourites revealed – Lamborghini Urus crowned the most lusted after
Europe’s most searched for supercar in each country revealed
Across Europe, the Lamborghini Urus takes the top spot, with the Bugatti Divo in second place. However Eurpeans are a fan of Aston Martins, with the DB11 taking third spot in the whole of Europe.
Germans have a need for speed
Germans are seemingly petrolheads, with more annual supercar searches than anywhere else in Europe.
Italians are loyal to Ferraris
Italy is the only country in Europe where a Ferrari takes the number one spot – the Ferrari 488 pista.
The UK is a big fan of supercars made on its British soil. Five of the top 10 lusted after supercars in the UK are made in Britain.
Africa is all about the Lambo, too
Most of Africa dreams of the Lamborghini Urus, but it’s South Africa which takes the top spot, with a million annual searches for the supercar.
The Bentley Bentayga its closest rival, but with less than 50k searches, the Lambo is the king of Africa.
The Lambo reigns supreme in North America
Americans may be patriotic, but they too appreciate an Italian Lamborghini. With over a million annual searches, it just pipped the British-made McLaren 720s to the top spot. El Salvador and Belize buck the rend, however, preferring the Ferrari F8 Turbo and the Aston Martin DB11, respectively.
It's a four horse race in Asia
It may be a four horse race in Asia, but they are following the trends of the rest of the world when it comes to loving the Lamborghini Urus. The Bentley Bentayga does pip it to the top spot in some counties - India (100,000), Uzbekistan (1,000), and Japan (10,000) for example, while Pakistan and Iraq prefer the most expensive car on the list - the Bugatti Divo. James Bond's car of choice is the most popular in places such as Thailand and Afghanistan.
There's a clear winner in Oceana
Despite roots with Britain, Australia and New Zealand do prefer the Italian supercar, with over 100,000 annual searches combined. But there does appear to be Aston martin fans in Papua New Guinea as the Aston Martin DB11 takes pole position here.
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Method
We used Google AdWords to gather search volumes globally for the previous full calendar year, in October 2020. We used https://www.worldometers.info/geography/alphabetical-list-of-countries to gather a list of all the countries in the world.